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Hack the Google self.referentialism - Google Will Eat Itself:
>How can a dictator be funny for the people? One chance is to know how to entertain the people, while continuing to influence every decision they make, so invisibly maintaining the totalitarian power untouched.
Google's management knows very well how to entertain surfers. They are not a (totalitarian) government, but they are the first, and almost only reference for most of the internet users. Moreover they periodically announce and release new, effective (and entertaining) services. People like these services. People want them and want even more of them.
It's not a Microsoft-like type of monopoly at all. On the Google planet everything works and is easy and funny. Everything is light (as the interface) and tasty (as the images search), resource-rich (as Gmail) or fast and updated (as Google News). So the "cream" of fun and the "strawberries" of interesting results are flavouring the Google dictatorship. In fact we're talking of a monopoly, or so, in a certain number of strategical net economy sectors. The Google database is an incredibly valuable bunch of data. It's constituted by the most visited pages of the net. But they are selected through the Google's page rank algorithm. It's the paradigm of their self-referential game: the moment they had enough credibility they established the web filter criteria, and then, being the first source, they decided what the content of this source would be.
On the other hand the database of searches and the requests of other services (news, images, cheap prices, personal mail) is even much more relevant. In fact, it can be localized and statistically analyzed, and crossing locative, general and product searches, constitutes the secret dream of every Internet marketing executive.
It deals to a frightening perspective of 'profiling' the Google's users. The common perception is that Google offers chances of augmenting the personal information power in exchange of small and digestible amount of advertisement.
But all the recorded data (the queries and their respective users) are simply ignored by the users, which are hypnotized by an almost perfect virtual machine.
This funny empire has another crucial element: the advertisement. Goggle is the biggest player in the net advertisement business actually adv is its core business). Being the most visited search engine, it attracts billions of users. Their billions of eyeballs are seeing Google's pages with the above mentioned textual advertisments, that everybody can fairly buy (AdWords).
On the other end, tons of people have become "publishers" through the giant blog phenomenon. So they are entitled to share the bits of profits through the Adsense program. They accept to display this tiny text advertisment in exchange of a small amount of money for every click on them. This process is protected and monitored for preventing abuse.
The final (actual) scenario is Google as the giant middleman. It sucks money from the advertisers offering a targeted portion of the global webspace. And it gives spare changes to the publishers for their collaboration. It sucks infos from the websites (and news, images, prices) and it releases it to the user's queries. Being in the middle it is more and more the unavoidable balancing center of the system. But we're not talking about a natural systems. We're talking about business and predominance.
Google's position is predominant in the same moment it enteres a new business field with a new service. It's the Google effect: creating consensus on a new business, even if it instantly gets the predominant position.
The greatest enemy of such a giant is not another giant: it's the parasite. If enough parasitites suck small amounts of money in this self-referentialism embodiment, they will empty this artificial mountain of data and its inner risk of digital totalitarianism.<
(Text by Alessandro Ludovico feat. UBERMORGEN.COM vs. Paolo Cirio)
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monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993.
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Soviet Unterzoegersdorf / Sector 2 / The Adventure Game

Climate Training Camp

Krach der Roboter: Hello World!

Slacking is killing the DIY industry (T-Shirt)

Carefully Selected Moments / CD, LP

Freedom is a whore of a word (T-Shirt)

#fullboycott

International Year of Polytheism 2007

Santa Claus Vs. Christkindl: A Mobster Battle

Could It Be (Video clip)

Pot Tin God

Hacking the Spaces

Kiki and Bubu and The Shift / Short film

Kiki and Bubu and The Privilege / Short film

Kiki and Bubu and The Self / Short film

Kiki and Bubu and The Good Plan / Short film

Kiki and Bubu and The Feelings / Short film / Short film

Sculpture Mobs

Nazi Petting Zoo / Short film

The Great Firewall of China

KPMG / Short film

The BRAICIN / Short film

Soviet Unterzoegersdorf / Sector 1 / The Adventure Game

I was a copyright infringement in a previous life (T-Shirt)

Brave New Pong

Leben ist LARPen e.V.

One Minute / Short film

Firing Squad Euro2008 Intervention

RFID Song

A tribute to Honzo

Lessig ist lässig

I can count every star in the heavens above -- The image of computers in popular music

All Tomorrow's Condensations / Puppet show

Bye Bye / Short film

Revaluation

PC/DC patch

Proto-Melodic Comment Squad

myfacespace.com

The Redro Loitzl Story / Short film

Hax0rcise SCO

Law and Second Order (T-Shirt)

They really kicked you out of the Situationist International?

Death Special: Falco

Applicant Fisch / Short film

When I was asked to write about new economy

Taugshow #6

Taugshow #7

Taugshow #9

Taugshow #10

Taugshow #11

Taugshow #14

Taugshow #15

Campfire at Will

Arse Elektronika 2007, 2008, 2009 etc.

The Void's Foaming Ebb / Short film

Remoting Future

When you / Short film

Elf

Free Bariumnitrate

Toyps / Typing Errors

ARAD-II Miami Beach Crisis

The Charcoal Burner / Short film

Digital Culture In Brazil

Hegemonchhichi

Nation of Zombia

Lonely Planet Guide action

CSI Oven Cloth

Dept. of Applied Office Arts

Farewell to Overhead

Google Buttplug

Fieldrecording in Sankt Wechselberg / Short film

Dark Dune Spots

Campaign For The Abolition Of Personal Pronouns

Zeigerpointer

Space Tourism

In the Head of the Gardener

Entertainment (Unterhaltung) / Short film

Cthulhu Goatse

Nicholas Negroponte Memorial Cable

Coke Light Art Edition 06

Experience the Experience! (West Coast USA/Canada Tour 2005)

April 23

Overhead Cumshot

Irark / Short film

Wart

Instant Blitz Copy Fight

A Patriotic Fireman

A Micro Graphic Novel Project

Noise and Talk

The Exhilarator

H&M

SUZOeG Training / Short film

The Flower Currency

Gastro-Art/Gastrokunst

A Holiday in Soviet Unterzoegersdorf

How does the Internet work?

Paraflows 2006 and up

Special Forces

Coca Cola

About Work

Turing Train Terminal

Me / Short Film

Massive Multiplayer Thumb-Wrestling Network

Doormat

Some Code To Die For

The Year Wrap-up

Soviet Unterzoegersdorf Metroblogging

Project Mendel

Display, Retry, Fail

Manifesto of Ignorantism

Actionfilm

Towers of Hanoi

Heisenberg

Opto-Hedonism

Every Five Seconds an Inkjet Printer Dies Somewhere

Milk

Mobutobe

Brandmarker

We know apocalypses

452 x 157 cm² global durability

A Good Haul

Blattoptera / Art for Cockroaches

Minus 24x

Gladiator / Short Film

Eden

An attempt to emulate an attempt

Paschal Duct-Taping

Laptop Crochetication

Russka

Somewhere in the 1930s

Soul Sale

The Department for Criticism against Globalisation

Dot Smoke

Georg Paul Thomann

Nurgel Staring

War On

Let's network it out

Nude

Mackerel Fiddlers

Whales

Disney vs. Chrusov / Short film

Bulk Mail

Easter Celebrations

Mouse Over Matter

Condolence for a Crab

Force Sting

Turning Threshold Countries Into Plows

System

A Noise

A. C. A.

Hopping Overland

Achy Breaky Heart Campaign

Hermeneutic Imperative III

Holy Water / Franchise

Roböxotica // Festival for Cocktail-Robotics

Spears

Engine Hood Cookies

Ikea

The Watch

Creative Industry 2003

This World

Cracked Foundation For The Fine Arts

Sometimes I feel

Fit with INRI

Growing Money

Catapulting Wireless Devices

Buried Alive

Illegal Space Race

Magnetism Party

Brick of Coke

1 Baud

Scrota Contra Vota

Direct Intervention Engine

Oh my God, they use a history which repeats itself! (T-Shirt)

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