I am strolling slowly ...
along the Viennese Mariahilferstraße ('Romero' and 'mall', do I
have to say more?). What a beautiful spring day, what a delightful shopping
street. More than enough clues provided for a critical leftist mind to
ponder on life in the year 2004.
Never before have
I come across an incarnated metaphor of the perfidy of our time more beautiful
than this one. A doormat with the famous photograph of Che Guevara on
it. Capitalism has an incredible advantage. It is able to simply assimilate
subversive trends, to dissolve opposing signs and emblems, re-encode them
and set them free again, neutralized and eclipsed. So I pay 22 euros and
60 cent for a dingy doormat with Che on it, wondering how many thousand
percent of profit margin there might be for the chain. So I actually pay
money for the possibility of trampling on leftist iconography. Every single
step of mine will enfeeble the once strong and powerful emblem further.
Do I like it? Sure do. The mat is cool.