Deutsche Version

I am strolling slowly ...

... along the Viennese Mariahilferstraße ('Romero' and 'mall', do I have to say more?). What a beautiful spring day, what a delightful shopping street. More than enough clues provided for a critical leftist mind to ponder on life in the year 2004.
There I spot a KARE-Shop.
It offers average interior design for average people with an average ambition in interior design. Let's have a look and find out what's congesting the market these days. Hmm.
Suddenly I shudder and at the time I pull out my wallet…no - even worse - my credit card. For lack of cash.

Never before have I come across an incarnated metaphor of the perfidy of our time more beautiful than this one. A doormat with the famous photograph of Che Guevara on it. Capitalism has an incredible advantage. It is able to simply assimilate subversive trends, to dissolve opposing signs and emblems, re-encode them and set them free again, neutralized and eclipsed. So I pay 22 euros and 60 cent for a dingy doormat with Che on it, wondering how many thousand percent of profit margin there might be for the chain. So I actually pay money for the possibility of trampling on leftist iconography. Every single step of mine will enfeeble the once strong and powerful emblem further. Do I like it? Sure do. The mat is cool.
This is capitalism. And I am its blasted despicable servant. I will rot in hell for that and several hundred abdominous Umberto Ecos are gonna spit blood at me - forever.


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