QUITZOW – juice water

(CD, young love)

More pop music to add a little enlightening to your mind by the pure force of melody rather than rational reasoning. Quitzow is the late night pop meets electronic noise on a dancefloor somewhere in the mountains project of Erica Quitzow. She writes wonderful pop songs and then adds subtle four to the floor dance beats that command some group dancing, only that she will also add some trickery and wizardry to adorn these songs with noises and distortion effects here and there. The variety then ranges from as nice as it gets (“Let out all the crazy”) to a late Eighties indie dancefloor stomper (“The Cut”). The latter one should be heard around indie discos on the whole northern hemisphere, if the world was a just place. I wonder if the hard to see woman on the cover of the record, in a petticoat cocktail dress riding a motorcycle, is Quitzow herself? If not, then it is nevertheless a great metaphor of her music: the fine dress of pop music and the energy and wildness of rock’n’roll and the crazy filters of the dancefloor lifestyle.

Read this excerpt from her bio and you’ll know what I mean: “homeless teen dragging around a guitar and a violin … sleeping on beaches in Mexico … exploring North and West Africa … endlessly hitchhiking through the US … homes in Manhattan, San Francisco and Los Angeles”. The advantages of a good old hippie education come to fruition. And after all, are you really sure that after his last solo album it is really the time to call out for “More Keith Richards”? But then again, between the crazy keyboard sounds she also sings: “truth not fantasy” and “more excess” and I am pretty sure she is judging a recent date in that song, so you know where this story is heading to, right?

Erica Quitzow’s voice lends itself to that kind of lifestyle very well, by ringing with all kinds of undertones underneath the light ring that fits perfectly to pop music. A voice that underneath all the disco and pop, the layers of keyboards and studio trickery still shines to show real experiences of real people and real problems. Unlike Lady Gaga, Quitzow seems to be a real person bringing her real personality into her songs. I guess she does not first think about what to wear, when writing a song, but about the song and the melody. On the other hand, what do I know about Lady Gaga? I endure her music when I have to and otherwise try to forget mainstream, top of the pops pop music.

On the other hand, apart from the music on this, her third album, what do I know about Quitzow? Maybe someday Quitzow will make it to top of the charts as well. A track like “whatever” with its rap lines and heavy chorus dance beat certainly hints to ambitions in that way. But as long as she shares the production duties with Gary Levitt – with whom she has been working on his Setting Sun project as well – I guess that is no real risk. No superstar does his own productions, that would be too risky. Do you remember the Ting-Tings? Maybe she is the invention of a clever indie-producer who has set up a whole scene of people? Maybe all of this and more only exists in my brain? Paranoia and insanity is easy to come by these days, with the internet and everything. But as long as the music keeps ringing I don’t care. As long as the steady beat and buzzing keyboards of “Money Talks” keeps me entertained, I keep on enjoying myself.

www.youngloverecords.com

01/2010