MERKER.TV – set jet

(CD – Konkord)

“set jet” was the last record that dropped into Cracked HQ in 2008 and it warmed up the rooms quite quickly. With better, tighter production and mastering by Patrick Pulsinger – who even paved the way to the dancefloor for avant-noiserockers Bulbul – the groove-factor has been pushed way higher than on their four song demo from about a year and a half ago. The rehearsal room atmosphere has vanished, the friends doing it for fun factor is lower, this CD is a premium finished product! It is ten songs of grooving and hip-shaking funky dance-music with wide variety and speckles of hip hop, techno and some irony and in it. As they sing on the re-recorded opening track “supa”: “we are superdeep, we are supertight, because we stay up all night.”

Dancefloor music and I have a strange hate-hate-relationship. Usually I hate it and I also hate most of what comes along with it. Every year or two there is a great song, artist or album that for some reason, usually unknown to me, strikes something with me. I already confessed to Justin Timberlake but also “Can’t get you out of my head” was great. But most of it is just plainly shitty and stupid. If it weren’t for the scantily clad girls in the videos I wouldn’t know anything about dancemusic at all. (Okay, probably those dance scenes from “Madagascar”…) But those videos sometimes keep me going when I am on the running machine in the gym for another ten or fifteen minutes. Thank you music television. Hey, sometimes it is all about the feeling of the moment, about fun and enjoying life and nothing deeper. But if it gets too flat then it starts to annoy me.

Some of that is true for some of the songs on “set jet” as well. For instance, “St. Tropez” has the same stupid beat and singing during the verses that Right Said Fred (remember: “I’m too sexy for my shirt…” ad nauseatum) had. But the lyrics are about the sexism, superficiality and stupidity of that kind of fashion lifestyle that is pushed by glossy celebrity magazines and tv-shows such as “XY’s next top model”. And the chorus is so cheesy I am constantly reconciled with the song. Another instance is the track “cortison”, where the singer first sings that he is not interested in “sexy-shaped girls” because that “is not his destiny”. But then it is all about “moovy-groovy” and what does “I loves my cortison” mean? But that song has a cool funky drum roll rarely heard in such a context.

By the way, who out there thinks that Heidi Klum is really sexy? I mean in an interesting way? Yes, any good looking girl in the right setting will look great, but how many people are that – a million? And how many people are there who start getting nauseous when the polished über-girl face of Heidi comes up on the screen trying to sell cheap shower gel or hamburgers with her bright smile? I could go on ranting about modern media forming the minds of ten year old girls to believe that looking like Heidi Klum is sexy and that porno is a positice adjective, but I’ll try for something more intelligent than that instead.

There is a certain danger in taking a superficial genre such as dancefloor music and playing an irony game with it by overdoing and superinflating all its core ingredients. Because the core fans and emulators of that lifestyle are unable to see the irony. The bigger, the better, even if it gets completely stupid. And disco has been the core genre of overdoing things. Do you remember the bikini babes that Das Bo had in his “Bass” video? Sure you do. What a great moment when he turned up on some charts show or else with two dancers in bikinis who had about 170 kg each. That kind of irony turned itself out into aggression and disgust with the mainstream crowd, but I cheered him on.

So, the danger I see for Merker.TV is disco superhits, charts success, money rolling in, remixes, feature on the next The Dome-sampler, tv-shows on german private tv and the complete whatnot of hotel rooms, private assistants, limousines, cocaine and prostitutes. Just joking about some of that. The cover and title of the album seem to give it away, that they don’t judge their chances of the high life quite as highly. (The name of their label on the other hand is a give away.) Also their respective experiences in hip hop will help them along, I am sure. But if I ever hear about Merker.TV flying into St. Tropez on a privately chartered jet to play a bill with Groove Armada and Rodney Hunter for some billionaire’s party, I am out of the game. In the meantime I will put this CD next to my GD Luxxe CD and wait for a party to play them on. I would put it on my mp3 player to use for running but my gym has tv-sets built into the running machines, sorry.

www.konkord.org

01/2009